In this year's WeChat public class, the video account number stood at the C position. This isn't the first time Tencent has bet heavily on short videos. Four years ago, the short video craze swept the Internet. Douyin and Kuaishou were the kings of each other. Tencent restarted Weishi and modified it online, and launched more than 10 short video services in special database one go, including Quick View Video, MOKA Moka, Flash coffee, MO sound, meal videos, cat cakes, yoo videos, etc., but the latter are all like douchebags who can’t help them, and soon disappeared from the rivers and lakes. Voices like "Tencent can't make short videos well" came one after another. At that time, Tencent's short video products were not favored by the public. In this context, the 1.2 billion users rooted in WeChat, the video account adopted a cold start method to special database conduct a quiet internal test. What deviates from the public perception is that the original intention of WeChat to launch a video account is to supplement the shortcomings in the WeChat ecosystem through a new short content media function. Backed by the energy field of WeChat itself, only half a year after it was launched, the video account had a breakthrough, and Zhang Xiaolong himself also marked it in the circle of friends. This year, the action of the video account has become more intensive, and the concerts of the West City Boys and Mayday have been broadcast live, followed by the launch of the special database first pay-to-watch NBA live broadcast room, which has been swiped on WeChat several times. This allows Tencent, which has been running for many years in short videos, to vaguely find a way to understand it. 1. First mover, subject to others The short video market first appeared in 2013.

Editor's introduction: Xianyu, which trades freely, is not only a gathering place for niche enthusiasts, but also a community full of false information and fake sellers. The author of this article describes some of the chaos of Xianyu's trading, and special database analyzes the reasons why Xianyu can become a successful social product. Let's take a look! At 8:00 in the morning the first thing Lin Feiguan did when he woke up was to take out his mobile phone, open the Xianyu app, and search for the keyword "porcelain" in the search bar. Then, in the detailed information, he checked the products "released within 1 day" and started browsing. Is there any "leak" that can be picked up. As a "film friend", that is, a lover of collecting ancient porcelain fragments, Xianyu is Lin Feiguan's main source of special database profit: "No way, the mainstream sellers of porcelain chips are concentrated in Beijing and Tianjin, and there are too few customers in other cities. Losing money... I am now collecting some 'high-quality goods' from my friends in Beijing, and then resell it at Xianyu to make a profit." Lin Feiguan told Zinc Finance that as an unpopular item in the literary and antique industry, the audience is very small, and it is not only difficult to buy and sell, but sometimes even "picking up" to buy good goods, no one can share special database the joy: "Little people Hobbies are too difficult, not because business is difficult, but because no one understands.” Lin Feiguan's complaints not only represent the voice of "film friends", but in a sense can cover most of the niche fans. When the post bar declined, the maintenance cost of building BBS alone was too high and it was difficult to drain traffic, and there was no fixed place for niche hobby groups to communicate.