There are significant benefits to having Phone Number List links, but the focus should be on getting fewer, really good links, not a ton of bad links. DC : I hate the term link building. There's a local link that works as a vote, so it's a must from Phone Number List SEO standpoint, but I'd like it to be called link revenue because you have to put in a lot of work to get them. Paddy Power makes a real, conscious effort to gain links in their campaigns. Is there a relationship between Phone Number List media activity and SEO? DC : Social can play a role in making content discoverable, so post it on Twitter or Facebook. Studies have shown that more likes, tweets, etc. positively Phone Number List SEO. My thinking is that these can be bought, so I see social as a way to help customers and search engines discover new content, but I wouldn't say Phone Number List can have a positive impact on SEO. BA : I saw an interesting tweet experiment yesterday where he asked Google to retweet the link he posted (the only promotion he offered), and Google started using that content as a featured snippet that day. This has to do with machine reading. Social media does play a role - it Phone Number List increases your chances of getting a link, but I think. Google is giving different attention to Phone Number List going on on social media to define authority and relevance. DW : It depends on your strategy - social media tends to be trending or seasonal, so you can increase your visibility by having that Phone Number List , but it shouldn't replace your site's core product. You don’t want to compete with yourself Phone Number List moving popular content and content that drives organic traffic to social media channels.