The market operation aiming at brand influence category email list mainly conveys perceptual information, and the audience is wider, and the marketing goal is to make target users remember. Principles of B2B Market Operations (Source: Linkedin Marketing Institute) Principle 2: Fame VS Awareness In the previous principle, it is mentioned that long-term market operation is to build brand awareness, so what is the value of the brand? Simply put, the value of a brand is that category email list it is easier for users to think of you when making a purchasing decision.
This is what we often call occupying the user's mind, which is a category email list progressive process from perception to reputation: Principles of B2B Market Operations (Source: Linkedin Marketing Institute) How to improve the user's perception of the brand to the reputation, there are two important points: Marketing activities need to consistently and consistently express the unique value of the enterprise Make the message expressed in the marketing category email list campaign easier to remember:
Maybe a B2B ad is not as sexy as category email list a B2C ad, but that doesn't mean it's hard to remember, check out HP's IT Monster ad that makes it easy for audiences to remember this red monsters and their troubles. Principles of B2B Market Operations (Source: Linkedin Marketing Institute) B2B Ad Picks: HP IT Monster Principle 3: Reason vs Emotion Many people think that B2B buying decisions are rational, but is that really the case? Looking back at the category email list purchase decisions you make in your business are all .