Probably not, since your only conversion was an accident. On the other hand, if 5% of 10,000 people convert and 5 of them converted by accident, your conversion rate drops from 5% to 4.95%. That’s still fairly dependable data. Since every traffic source has a certain amount of natural randomness (accidental conversions, people who meant to convert but didn’t, random periods of high or low conversion rates, etc), the only effective way to look at your conversion rates is to use a sufficiently long timeframe. Of course, like most other conversion rate-related concepts, there is no “right” timeframe for every business.
Many marketers like to use a month whatsapp database as their go-to timeframe, but if you’re a big site like Wal-Mart, you might only need a day to get meaningful data. If you only get a few hundred visits a month, it may take 6 months to really get a feel for your conversion rate. WHAT IS A GOOD CONVERSION RATE? As you can probably imagine, conversion rates vary considerably depending on your traffic quality, industry, business, what you’re selling and even the specific conversion action you’re tracking.
As a result, while you can find broad conversion rate statistics out there (like this handy study conducted by Unbounce), what qualifies as a good conversion rate for you will ultimately be specific to your business and your marketing campaign. In addition, it’s important to remember that a conversion is not always the same thing as a purchase. While conversion rate is a handy metric, the goal of most marketing isn’t to produce conversions—it’s to produce sales. For example, let’s imagine that you are a partner in a law firm that averages $3,500 in revenue per new paying customer with a 50% profit margin. You run 5 marketing campaigns where a conversion is someone who submits a lead form on your landing page.