Search engines pay special attention to how your website looks on mobile devices, so your business needs a website that is indexed by Google mobile first.
Not without good reason – in 2018 alone, 52.2% of all website traffic was generated via mobile devices. This number is expected to only increase. Therefore, if your website and content are not optimized for mobile devices, you will miss out on a lot of traffic.
To make sure your site looks good on all devices, you can use Google's free "Mobile Friendliness Test Tool" to see if it meets Google's requirements for mobile-optimized pages.
Google's mobile-friendly testing tool
This should apply to Latest Mailing Database all of your pages, including individual blog posts. Work with your website developer to make sure every page is easy to view and interact with from your smartphone, which should help you in your local SEO rankings in the long run.
6. Make your web pages specific
In blog posts, About pages, and especially Contact pages, include keywords and phrases such as "near [local]" or "in [local]." This increases the likelihood that your website or the business page will be picked up by search engines.
If you have more than one location for your business (for example, a second branch or subsidiary office), you may benefit from creating separate pages for each branch.Include location-specific keywords in the page title and add those keywords throughout the page content.
Here's an example of an Italian food retailer that uses location-specific pages at Rittenhouse Square and Comcast Center branches.
Di Bruno Brothers' Rittenhouse Square Landing Page
DiBruno Brothers' Comcast Center Landing Page
It also doesn't take much of your time, since you're essentially using the same content, but just substituting parts to reflect the specific location where your business is located.