How to Tailor Your Landing Page to TOFU Customers A TOFU landing page should make a good first impression on your customers. Here’s how you can craft a TOFU-friendly landing page: Give your headline some TLC Good headlines aren’t just for articles and blog posts. Your landing page’s top header gives the first impression fast. After all, according to visual hierarchy rules, it’s probably the first line of text your visitors will see.
Building a good headline from scratch might seem daunting, but you don’t have to start from zero. Try using a tried and tested headline formula to give it some structure. Some examples of headline formulas include: Call to action headlines that show what your product empowers customers to do. How-to headlines that set you up to explain something to your visitors. Playful headlines that use wordplay or cheeky phrases to pique buy email list interest. Editor’s note: Having trouble choosing the right headline formula for your page? Smart Builder uses AI to suggest the right headlines and copy for your audience.
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This ActiveCampaign landing page uses a call to action headline to show that its software goes beyond email automation: Image courtesy of ActiveCampaign The headline explains that you may hear of ActiveCampaign as an email automation platform, but it actually automates many aspects of the customer experience. It makes an excellent introduction for visitors who don’t know much about the platform. Stay away from jargon Jargon is language that only makes sense in a specific professional niche.