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sukanto Kuri
Jul 14, 2022
In Welcome to the Forum
For some local specialty flat packaging designs, if the local folk creative factors can be correctly cited, buyers can deepen their understanding and impression of the product through the outer packaging, and play an indirect role in promotion and publicity. For example, paper-cut elements in Shaanxi are widely used in graphic design work. Shaanxi "Simeizi" Food Company mainly focuses on green agricultural products. The designer integrates the images of women in traditional Shaanxi folk paper-cuts into the packaging box, and uses the paper-cut shapes of women in northern Shaanxi feeding lambs to highlight the regional cultural characteristics of northern Shaanxi. Combining the cave style of northern Shaanxi with Chinese Image Manipulation Service characters creates a word mark with more local characteristics of northern Shaanxi, thereby deepening consumers' understanding of products and companies. It is not difficult to see from the above cases that the use of paper-cut elements in modern graphic design work can highlight the characteristics of traditional culture and local culture on the one hand, and on the other hand can enhance the influence of the design and facilitate commercial promotion. Epilogue To sum up, paper-cutting is an ancient folk handicraft in my country, the crystallization of the diligence and wisdom of the working people, and an important "symbol" for the continuation and development of folk art for thousands of years. The art of paper-cutting is distributed all over our country. Although there are some differences in the content, form, expression technique, pattern, color, etc. of the paper-cutting art in different places, this also reflects the uniqueness of the paper-cutting art. Paper-cut art is now widely used in graphic design work, and has achieved some achievements, becoming the "new favorite" of many designers. The author believes that with the development of graphic design, more and more paper-cut elements will be used in design, thereby enhancing the cultural connotation of design works.
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sukanto Kuri

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