Apr 12, 2022
In Welcome to the Forum
In the entire pharmaceutical industry chain, the biggest sponsors are actually pharmaceutical manufacturers. In order to realize the dynamic sales of their products, they have invested a lot of money in the relevant core links. In the past, many pharmaceutical companies also directly invested in the construction of physical hospitals, but the results were very unsatisfactory. There are many reasons for this, but I think the main logic behind it is that the logic of drug research and development and production is ultimately a product logic, and excellent companies are naturally led by product thinking. Hospitals, on the other hand, are a typical industry that provides professional services, and it is an operation logic. It is difficult for pharmaceutical companies to grasp the difference. Naturally, it is difficult to bear good fruit of operational logic job title email list in the product logic soil of pharmaceutical companies. This is the foundation. Whether it is a pharmaceutical company building a hospital or a chain pharmacy, there are few successful examples. Well, now that Internet hospitals are here, many pharmaceutical companies have built their own Internet hospitals through various methods and channels, hoping to build a new channel for their own core products around Internet hospitals. A typical example is Shiqiang Pharmaceutical. and international pharmaceutical giant AstraZeneca.