What sets Medium apart from other companies is that it's not a real social network or publishing platform. So what is Medium? The answer is simple: it's both a social channel and a publisher. Medium is a place for brands (and individuals!) to post stories and distribute content to an audience that's already ready to engage. Advertising Continue reading below Jay Baer, calls Medium …the cool younger brother of LinkedIn who wears concert t-shirts all the time, but also checks the Dow Jones average on his iPhone. Medium is getting a lot bigger very quickly, and I'm starting to see a shift in brands looking to post there. The founders of Medium call it a place of ideas. Here is what I found Some notable data points for Medium: In December 2015, according to Similar Web, Medium received 54.3 million visitors.
Today, in May 2016, Medium has 61.7 million visits. US users have grown to 34.4% of all users (and the global population image masking service is building with 16.3% coming from India). In April 2015, Native Advertising said, regarding Medium's demographics, that 95% of Medium's readers are college graduates, and 43% of them earn six figures or more. Best of all, from the advertisers' perspective, these readers are also young, with half of them in the coveted 18-34 demographic and 70% of them under the age of 50. » Today I'm going to show you how brands can create value within Medium using the content and tactics you already have at your fingertips.
Yes, it's true! No need to spend six months testing a new strategy. Chances are you are already engaged and sharing content on other similar platforms that can help you on Medium. This way, you can save time (and money!) and generate positive growth for your business. Advertising Continue reading below How to Create a Medium Growth Strategy Learn from your average dashboard What was the discovery that took your content to the next level? For me, it was the realization that using data to create content increases shares, comments, reads, and overall engagement. I can point to many aha moments in my career, but learning these lifelong lessons came with a lot of hard work and difficult experiences. That's why I'm sharing this information on the Medium Dashboard that helped me raise the bar!