On January 26, 2014, Tenpay imitated the Chinese custom of giving out red envelopes during the Spring Festival, and launched the "New Year Red Envelope" on the official public account. Users can send or receive red envelopes to friends by following the account. This feature achieved viral effect after its launch, greatly shortening the gap between WeChat Pay and the forerunner Alipay.
Since then, most of the market share of the domestic mobile payment industry has been occupied by Tencent and Ali, and the two are also regarded as representatives of Internet companies in finance. Today, although the two still have a huge lead in b2b data mobile payment, there are still other Internet companies pouring in in the entire financial industry, including payment. Taking payment as an example, a number of Internet giants have deployed this business this year alone.
In June, 360 Finance launched a credit score product to benchmark Ant’s Sesame Credit Score; in July, Meituan’s “Monthly Payment” product was officially launched; ByteDance also entered the credit payment field in November and launched “Reassuring Flower” .