Press releases are an essential part of any company's advertising campaign. These short, punchy ads capture media interest and generate natural, objective coverage of important events and new offerings. But writing an effective press release is a specialized skill that requires the work of experienced writers who know how to pique the interest of journalists and reporters. Today's best press release writing services focus on creating and distributing press releases that nurture relationships with media representatives and get the results that help every type of organization, from small businesses large companies, to develop their brands.
What is a good press release? A press release is a short, media-ready document that reports on company events such as a new hire, someone's promotion, or the rollout of a new product or service. Press releases are designed to employee data be distributed to journalists and other members of the media in the hope that they will follow up on a story in their publication. The resulting coverage from an unbiased third-party source adds credibility and authority, and provides valuable, free publicity. Most press releases follow the style and format of news stories. They follow a general pattern set up in the form of the "inverted pyramid", a tool for organizing writing that places the most important information first, details follow.
For press releases, this means the gist of the announcement and why it matters would come first. Because well-written press releases are designed to help media representatives decide whether to follow the story, they should follow the basic "five Wes and an H" journalistic paradigm: who, what, where, when, why and how. This means that all the essential details are packed into a short, easy-to-read document with a catchy title and opening phrase. High-quality press releases can help your business build long-term media relationships and keep your brand in the public eye. But media representatives will also ignore dull, poorly written releases, and they may ignore the companies that send them.