Media activations and social events are another great way to establish a human touch point with customers and advocates. This type of in-person experience allows you to organize a community of like-minded people, set the tone for a good time, and have people chatting and interacting about your products. Social events are also a great way to get deserved buy email list media coverage from influential guests. Creating stunning screens and picture-worthy moments is a smart way to encourage social sharing.
Make your brand's social handles and hashtags visible throughout your event space, from welcome signs to menu cards, so people can easily reference your brand in their posts. Many brands choose to leverage the excitement around big events like SXSW to launch their experiential marketing campaigns. This year's festival saw a Westworld theme park that buy email list recreated the town of Sweetwater and had a full cast of actors playing sentient AIs in recreations of some of the show's most memorable moments. Tickets sold out quickly.
When we spend so much time behind a screen, that human connection of an in-person experience becomes even more distinctive and sought after in our minds. We are wired to be social and interact with the world through all of our senses. I see the rise of e-commerce as an opportunity rather than a threat. It's a chance for brands to further engage their buy email list customers through carefully crafted, targeted, and strategic in-person experiences. For more stories like this, subscribe to the Content Standard newsletter . Subscribe to the Content Standard Featured Image Attribution: Frankie Cordoba