This will determine what type of campaign you should use. Then comes the question of bids and budget. To help you determine the daily budget allocated to your campaign, consider analyzing the performance of campaigns from previous years. Divide your budget according to the days when demand will be greatest. During Black Friday, for example, your budget will have to be more substantial, for example. And bet on a high CPC to maximize your chances of getting a high position. Build your online storefront with a Shopping campaign.
Christmas represents significant opportunities that you can seize thanks to a campaign on Google Shopping and on the Search Network. 76% of mobile buyers do fax list not ultimately choose the brand or the e-commerce site initially coveted after doing a search on Google. ( Google/Euromonitor International, Micro-Moments Survey US 2016) So put all your chances on your side to be visible and be the choice on which Internet users will go. For this, you must appear on broad and generic queries. Also favor the Showcase Shopping ad format which allows you to highlight your products thanks to three visuals.
This is the ideal format to appear on generic queries. However, don't forget that the keywords, even generic ones, must be consistent with the queries of Internet users during the holiday season. Your ads should include the most relevant keywords and products for this high time of the year. E-commerce, Black Friday, Christmas, Winter Sales: how to succeed in your end-of-year sales? Showcase Shopping ad – Google Ads Use relevant and impactful ads To hit the mark during this highly competitive period, you need to activate the right Google Ads levers.