The film was launched on 9 August 2012 by the producers, with the trailer of the movie released on YouTube on 22 August. The trailer garnered 3 million views on its first day of release.Raaz 3 was reportedly made for a budget of $15 million. It was the first movie in the Raaz series not to feature either Akshay Kumar or Sunny Deol as the antagonist, and the first to have Bipasha Basu as the lead.
Raaz 3 grossed including in India, in the United States, in the United Kingdom, in Ireland and in Australia. It was India's second-ever 3D horror movie. The film was the highest-grossing Bollywood film in India in 2012. It was the highest-grossing Bollywood film in 2012, in India.
The movie is a sequel to the 2009 film Raaz: The Mystery Continues, which was the first installment in the Raaz series and starred Emraan Hashmi and Bipasha Basu. Bipasha Basu had opted out of the film due to the scheduling problems, and Mahesh Bhatt was planning to make a movie with her in 2010, but the film was never made. 827ec27edc