The reason why NetEase Cloud Music is unique among many music software is that its in-depth exploration of social networking has played an important role. This article will comprehensively analyze the current situation of NetEase Cloud Music and how it will develop in the future. More and more products have recognized the importance of social networking, and the reason why NetEase Cloud Music is unique among many music software is its in-depth exploration of social networking has played an important role. However, if there is a lack of high-quality music content, then no matter how deep social networking is, it may be futile. So, how should we go in the future?
This article will comprehensively analyze the current situation of NetEase Cloud Music and how it will develop in the future. Table of contents: Product functional architecture Product positioning and competitive analysis user analysis user research phone number list Functional analysis and optimization suggestions Summarize 1. Product function structure The functional modules of NetEase Cloud Music are disassembled into eight systems, namely: finding music, listening to music, community, social networking, live broadcast, personal center, consumption method, and search function. The overall functional architecture diagram is as follows: Product Architecture 2. Product positioning and competitive analysis 2.1 Product positioning NetEase Cloud Music was officially released on April 23, 2013.
The first time I used NetEase Cloud was a high school student. A music APP with "playlist" as the core structure, focusing on discovery and sharing; "personalized recommendation" and "private FM" automatically matched according to user habits, as well as the most popular "music review" atmosphere, a song, through other People's comments, experience the stories, experience the same feelings, and find resonance in the comments. These features, which are different from other music apps, make NetEase Cloud Music rapidly popular among the surrounding peers. NetEase Cloud Music is a personalized community music platform for people who like music, allowing users to enjoy, like, discover, share and create music. 2.2 Selection of competing products