The main body of commercial real estate intelligence is major shopping malls, and the main body of implementation is the operator's property management company or developer. For developers/operators, the intelligent system can be roughly divided into two parts: the property intelligent system and the business intelligent system. The property intelligent system serves the operation of the property management department, carries out intelligent management of buildings, saves energy and reduces consumption, and creates a green and energy-saving shopping mall; The business intelligence system serves the operation of the business management department, serves customers and merchants, improves customer shopping experience, enhances customer stickiness, and improves the valuation and profitability of shopping centers.
At present, the intelligentization of commercial real estate is in the exploratory stage, and some leading real estate developers are actively making changes to inject new vitality into the shopping mall format. New retail species such as Hema Xiansheng and JD.com unmanned supermarkets have introduced new technologies and concepts for offline physical businesses. For example, Alibaba's new retail experiment Tianqinchengli Shopping Center realizes the integration Phone Number List of online and offline omni-channels and provides intelligent shopping experience. 3. Intelligence + commercial real estate data architecture China Intelligence + Commercial Real Estate Analysis in 2020 |
Improving Customer Shopping Experience and Operational Efficiency in Shopping Centers with Intelligent Methods Intelligence + commercial real estate big data platform provides support for business operation management through big data intelligent analysis. The data architecture of intelligence + commercial real estate includes: consumer touch point layer, basic data collection layer, data processing layer, business analysis layer, business platform layer, and intelligent application layer. operators, merchants and business management operators. Intelligent analysis layer :