Think of a luxury skateboard with all the bells and whistles instead of the generic deck. Cross-selling is asking customers to buy complementary items. If you're selling the luxury skateboard, cross-selling would mean the customer would also end up with a company employee list helmet, knee pads, and elbow pads in their cart. Upsell and cross-sell emails are an integral part of your e-commerce email marketing since most revenue comes from existing customers. Statistics show that 70-95% of revenue on average comes from upsells and renewals. Here are some tips for upselling and cross-selling: Show off your VIP products or luxury line in your emails .
Include relevant recommended products that complement the purchase Have customers join your subscription instead of making a one-timea great example from Strava of how to sell a subscription. 6. Appeal to your fanbase with customer retention emailCustomer loyalty is the key to a successful e-commerce business. the most powerful way to company employee list increase revenue. In fact, 61% of businesses said the majority of their revenue came from repeat customers, with regular buyers spending 67% more than new customers. If you have a customer loyalty or rewards program, shout it from the rooftops. Here are some ideas on how to crush customer retention email.
Keep customers informed of their proximity with the redemption of a reward Create a promotion to help customers progress through your rewards program company employee list Let customers know how they can earn additional rewardsHere's a fun customer retention email from Hollister. 7. Get customer insights with survey email Successful email marketing is about understanding your customers and creating messages that will resonate with them. Sometimes the best way to find out what your customers want is to ask them. Here's the most important high-level tip for survey.